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Google raising price of YouTube Premium to $13.99 per month
(9to5google.com)
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this post was submitted on 20 Jul 2023
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netflix has a plan with ads! https://help.netflix.com/en/node/126831
amazon uses prime video as a hook to get you to sign up for prime membership (which itself has been steadily increasing in price).
i'd be shocked if HBO didn't introduce an ad-supported price tier at some point in the future. that totally seems like zaslav's MO.