It's embarrassing that nobody in mainstream liberal circles seems able to answer this very basic question: why do people vote for trump? It's not that they are racist womanizing nazis (though some of them certainly are). That is some of it, that's the convenient story, but it really misses the mark.

I'm a through and through liberal, I vote D in every race, I vote in primaries, etc. Some other comments here have gotten some good points in so I won't re-iterate them. Before all you tankies jump in and tell me that the entire point of the two party system is to capture dissent and manufacture consent and how the only point of the democratic party is to move the needle as little as possible while staying in power as often as possible, yes, obviously, we're all impressed that you went to college, now let's move on.

I'll tell you what Trump's appeal is:

• He, and his party, are the only ones who openly acknowledge that the entire system is broken and corrupt. This is a talking point among all major republican candidates. Most democrats don't even give lip service to this problem, they just blame republicans and promise things only if we somehow get them a supermajority. Bernie, AOC, and Warren may touch on this topic from time to time, but as a party, the DNC does not. Their position is largely that "the system works, and the reason it's not working well right now is because there aren't enough democrats". Trump says things are "the deep state" or "the swamp" or whatever, but he openly acknowledges that the entire system is corrupt to the core. That is very powerful and speaks to every disaffected voter regardless of why they are disaffected. He did so well and beat poll expectations in the year he won because he got people out the polls who had given up all hope in the electoral system, he got so many non-voters to vote. And they won't vote for anybody else. Hell, some trumpers are former bernie supporters who were so disgusted by the DNCs primary that they thought "well, at least this guy says it like it is, how much worse could be possibly be?". I don't know about you, but are there less disaffected people out there now than there was in 2016? Is the average person's economic position better? Are people feeling less socially isolated? Does the world feel more stable and safe? If not, that's how people like Trump get powerful. Trump is the symptom, not the cause.
• He speaks to people that, rightly or wrongly, feel ignored by those in power. Rural voters, for example, may actually get a bigger vote than those in cities, but it doesn't change that on most issues they get outvoted. They may have all of their social services funded by blue areas, but that doesn't change that their towns are constantly subject to brain drain and under-investment and have no real job opportunities, and that they are looked down upon by people in cities. Whenever politicians do pay attention to them, it's only a quick scam to get their vote and they never come through on their promises. Frankly, democrats could absolutely rake in the vote from rural counties if they wanted to, but for some reason it's like they don't even try. Their policies would be popular, much of the democrat platform is about serving the under-served, yet for some reason it's like democrats don't even try to capture rural voters. Protecting the environment is good for people who enjoy hunting and living in rural areas. Funding education and making job opportunities are easy wins in this area. Funding infrastructure is good for these areas. Remember how Trump delayed COVID checks to put his name on them? How come every build back better project doesn't have a similar requirement? Democrats are embarrassingly bad at taking credit for their wins.
• Republicans may not ever actually accomplish anything legislatively, but boy are they good at making noise and pretending to be fighting for something. And remember, if you believe the entire system is broken and corrupt, you don't care that congress isn't accomplishing anything. Hell, it might even be a good thing to you! Most democrats are absolutely milquetoast. Nobody cares about policy, they care that their politician is speaking their language and fighting for them. Republicans do this well. This grandstanding about the border? What a great show. Passing laws that have no chance of surviving a court appeal but make their base happy? Every month. Their refusal to vote for things because of the "national debt"? Great strategy. Look, I know some or all of these issues are baseless, but that doesn't mean they aren't effective.
• For all ills people are facing in life whether social or economic, the right has a clear boogeyman or two to point at and blame. Is that blame appropriate assigned? No. But at least they have somebody or something to blame. Liberals blame... republicans? That's a particularly dangerous strategy when dems are crushing it in elections and when the republicans can't even vote as a block in the house of reps. Dems are too afraid to ever point the finger at "the rich" or other easy targets, instead they're always like "it's complicated" and "nuanced" and nobody gives af about that, it's not how people vote.
• Republicans are 100% better at social media and running their own media. Fox News is a genius concept that liberals still have yet to copy effectively despite being around for.. two decades? Play the fucking game liberals, it's how you win. Democrat messaging is milquetoast through and through. Their social media game has gotten better the past few years, but I'm not convinced they have surpassed republicans in this yet.