Pyrocynical used Midge Ure's cover of "The Man Who Sold the World" in a video covering Half-Life 2 or a mod of it, and that meant Midge needed a cut, the original writer David Bowie, his estate needed a cut, Kobalt Songs, who owns the rights for Midge's cover needed a cut, Warner Chappal, who owns the Bowie library needed a cut, ASCAP needed a cut, PRS needed a cut...

You only get a small fraction of who owns what off SongView. It's a removed. Pyro paid $24,000 for the sync rights. That's the budget for like five of his videos right there.

I wish this process was easier. Contacting a label's sync office is typically the start of the nightmare.