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Commercials Are Streaming’s New Norm, and Creators Aren’t Happy: “It’s Almost Worse Than Broadcast”
(www.hollywoodreporter.com)
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this post was submitted on 31 Jan 2024
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I don’t know why but those Liberty Mutual commercials go in one ear and right out the other for me. I have YouTube Red so don’t know those but they sponsor live sports like crazy and one game this year, I was like, “What’s that emu about?” And my friend said, “Dude, they’ve been showing the emu commercials non-stop for like 5 years.”
I just googled it and they debuted the “LiMu Emu and Doug” campaign in 2019. So, it was 4 years before I noticed the emu. It’s good I can ignore ads but I would have definitely died in The Emu Wars.
You may have an issue with selective attention. Have you tried the test?
https://youtu.be/vJG698U2Mvo
I aced that test but in fairness, I happened to be watching a basketball game when I saw your post and clicked the link. So, I was coming in primed for seeing ball movement and the occasional gorilla popping in frame.