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TikTok sounds go silent as songs disappear from app
(www.independent.co.uk)
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this post was submitted on 01 Feb 2024
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This should have far more upvotes than the easy “TikTok sucks” comments above. Whether you like the platform or not, it directly generates revenue for the musicians.
Anecdotally, the amount of times my kids have heard a song on TikTok then gone on to Apple Music and added it to their playlist - then usually listening to other songs by the same artists - must be in the hundreds by now.
TikTok basically controls the Billboard Hot 100 right now. Some say that's why 2023 was, according to a lot of pop music critics, such a bad year for pop.
But honestly, TikTok losing control over Billboard or less UMG artists on the charts are both positives to me.
Sadly my favourite band, The Score, publishes with UMG