I'm actually trying to be very careful with my data, to the point where I get sidelooks from some people who don't care at all. Yet I try to still be able to use the services I want to. Like Google Maps. I know that I am selling my data to them. But the service helps me so much in my everyday life that I am willing to pay this price. But also I use AdBlock on all of my devices. So I really don't care too much about advertising. I'm more concerned about other consequences like, individual pricing, or change of government to a dictatorship which would prosecute me for my beliefs I posted online, or Netflix not fuing finishing the series because they already calculated that they wouldn't make as much fuing money as they would like to.