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Google raising price of YouTube Premium to $13.99 per month
(9to5google.com)
This is a most excellent place for technology news and articles.
I suspect that most existing subscribers won't even notice that the price is increasing and will keep letting it charge them anyway. AOL still makes money this way.
And not everyone is as savvy to set up an ad blocker, especially on mobile.
As for value, that's always subjective. There are probably people who would argue that is more than worth their money. Not me though.