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this post was submitted on 08 Feb 2024
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By making up more costs.
More seriously, by evaluating what you could be making by letting someone else run the streaming service and pay you for the rights, instead. It's still a pretty imaginary number, but it does come from something real.
Also, for a business other than Disney, licensing fees for the content they show can be a pretty large cost that needs a lot of subscribers to offset.