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how will putting AI in Firefox get them funding?
That's not what they're doing. They're going to focus on two separate products: Firefox and AI.
And maybe merge the two, like adding a tldr feature to reader mode, instead of an obnoxious sidebar like a lot of browsers right now
This is from the Mozilla release. The second quote does say "Firefox Organization" and not "Firefox", but it seems clear they are planning on integrating AI into Firefox.
But, I've reread @NotSteve_'s comment and they were saying the funding earned from AI could be put into Firefox, not AI itself. NotSteve wasn't claiming that putting AI into Firefox would bring in more funding, only that AI could be a separate source of revenue. So my question is moot.