It's also about the customer having better options beyond "modify the ever-living shit out of Windows until it behaves". Microsoft only does these things because they know how many hundreds of millions of customers are locked into their ecosystem. No matter what they do, no matter how poorly they treat their customers, they'll keep coming back to buy more! So why should they care? Why should they slow down or offer some privacy-friendly version for anything below $1000 per person? Hell, I'm surprised Microsoft hasn't been steadily raising the price of Windows over the years. Not like the customers are going to actually switch, right?