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Diablo 4's new mount costs more than the actual game
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Dumb fucks kept giving shitty publishers like Activision and Ubisoft money for microtransactions, so those companies did what any good capitalist would do: see how much you can fleece the idiots.
I saw a post a couple years back in the Red Dead subreddit where someone posted a screenshot of their character. They had something like thousands of gold bars, and when someone asked how he had so many, the OP actually said that they spend $100 a month on the gold packs. Each month.
AKA "charge what the market will bear".