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Sustaining Proton’s mission over time | Proton
(proton.me)
This is a most excellent place for technology news and articles.
Interestingly, the article mentions twice how Proton doesn't do flashy marketing campaigns when that is precisely the aspect people have criticized Proton for years, usually around Black Friday when they portray the discount as much better than what it is.
I think it's more like... They don't do high dollar marketing strategies like superbowl advertisements.