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Why does this look like a modern-day picture made to look old?
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Because it’s been remastered, essentially, from its original format and resolution. I’m sure that you could color “correct” it to a more modern state, but then you’d be the one doctoring it.
Can you explain this in a bit more detail?
Do you mean rescanned from the original negative? Is that remastering? It’s not a term I’ve heard applied to photography much.
Hence “essentially”, yep. It’s been updated, whether by hand or by algorithm or both, and the finished result is a hybrid of old format & resolution and modern graphic standards.
So I did some research I to this and yeah, it might look like that but this image was lifted from the Getty image archive where they claim it is just a high res scan of the original medium format negative.
I suspect they applied some dust removal and maybe a contrast curve.
You’d be surprised how good some of these negatives can look after all this time, right?
The image itself was taken by a chap called Murray Garrett. He used to be Bob Hope’s personal photographer, but shot loads of celebrities up until the late 60s.
Look at this banger of Marilyn Munroe
My Samsung has a remaster option for photos that could have easily spit out an image like OP’s if applied to the original.