Top 10 lists have always been popular. Even before the internet you'd see it in magazines and on tv. Honestly if it's well done I dont think theyre inherently bad especially if it's clear the list is just a rough list and not a scientific ranking. I enjoy seeing articles listing movies of a type of genre or from an actor or from a director or etc in order to add to my movies to watch list for example.

The problem lies when its half assed or especially when its unrelated. Like how in the OP link rolling stones air purifiers. Or if you try and look up info on a game that happens to be or have had recently trended and you get flooded by sites that arent even game related.