Tate & Lyle's Golden Syrup rebrand drops dead lion (www.bbc.co.uk)

submitted 8 months ago by GreatAlbatross@feddit.uk to c/unitedkingdom@feddit.uk

37 comments fedilink hide all child comments

Drop the dead ~~donkey~~ lion!

I don't like the new design, and I like the old Victorian design.

Helen Edwards, adjunct associate professor of marketing at London Business School, said the rebrand would help to reduce the risk of excluding potential buyers."The story of it coming from religious belief could put the brand in an exclusionary space, especially if it was to go viral on X or TikTok," she told the BBC.

When I'm shopping, I definitely look closely at the quote on the can, then look it up, and decide not to buy syrup because it turns out to be a bible verse...

you are viewing a single comment's thread
view the rest of the comments

[-] HeartyBeast@kbin.social 8 points 8 months ago

When I’m shopping, I definitely look closely at the quote on the can, then look it up, and decide not to buy syrup because it turns out to be a bible verse…

All it takes is a social media message to around a particular religious community who object and bam. There go substantial sales, I guess.

You and I may not care. Others might

[-] GreatAlbatross@feddit.uk 5 points 8 months ago

That's fair.

[-] Flax_vert@feddit.uk 1 points 8 months ago

Who in their right mind would, though? Samson seems to be revered in Christianity and Judaism and is also regarded in some Islamic writings (I don't think a Samson reference would be enough to turn away Muslims, due to them respecting most Old Testament figures) and Hinduism kind of views all religions as the same/similar thing.

this post was submitted on 20 Feb 2024

37 points (93.0% liked)

United Kingdom

4060 readers

318 users here now

General community for news/discussion in the UK.

Less serious posts should go in !casualuk@feddit.uk or !andfinally@feddit.uk
More serious politics should go in !uk_politics@feddit.uk.

Try not to spam the same link to multiple feddit.uk communities.
Pick the most appropriate, and put it there.

Posts should be related to UK-centric news, and should be either a link to a reputable source, or a text post on this community.

Opinion pieces are also allowed, provided they are not misleading/misrepresented/drivel, and have proper sources.

If you think "reputable news source" needs some definition, by all means start a meta thread.

Posts should be manually submitted, not by bot. Link titles should not be editorialised.

Disappointing comments will generally be left to fester in ratio, outright horrible comments will be removed.
Message the mods if you feel something really should be removed, or if a user seems to have a pattern of awful comments.

founded 1 year ago

MODERATORS

tom@feddit.uk

GreatAlbatross@feddit.uk