Tate & Lyle's Golden Syrup rebrand drops dead lion (www.bbc.co.uk)

submitted 8 months ago by GreatAlbatross@feddit.uk to c/unitedkingdom@feddit.uk

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Drop the dead ~~donkey~~ lion!

I don't like the new design, and I like the old Victorian design.

Helen Edwards, adjunct associate professor of marketing at London Business School, said the rebrand would help to reduce the risk of excluding potential buyers."The story of it coming from religious belief could put the brand in an exclusionary space, especially if it was to go viral on X or TikTok," she told the BBC.

When I'm shopping, I definitely look closely at the quote on the can, then look it up, and decide not to buy syrup because it turns out to be a bible verse...

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[-] AllNewTypeFace@leminal.space 15 points 8 months ago

On one hand, it’s more inclusive, and better in line with a society that’s considerably less normatively Christian than in the Victorian era.

OTOH, a quaint piece of weirdness has been replaced with something a lot more generic and anodyne. (And a brand of syrup having a decomposing lion carcass on the packaging was one of the things that makes you go WTF‽)

this post was submitted on 20 Feb 2024

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