Yeah, I thought about maybe making it free for women, but besides being sexist and exclusionary, I think that would just open it up to the scams that plague all other dating apps.

At the end of the day, people don't realize how much they spend on stupid shit throughout the year. A full year of Netflix or Spotify or a WoW subscription (assuming you're not taking advantage of long-term commitment discounts) comes out to $150-200, and those add up if you're going in on multiple services.

The price point I had in mind was like $99/year. Shit, they're wanting to charge about that much for new AAA games now. I'd have to do more math to figure out if that'd actually be viable, but it's the number that popped into my head. I think it'd be doable in the $100-200 range, and I actually have a bit of experience with how much it costs to run a platform like this.

Paying for a dating app definitely feels wrong, like you're hiring an escort or something, but people spend money on their love life all the time: buying clothes, going out to bars and clubs, paying for cover charges and drinks, dumping money on OnlyFans creators in the hope that they'll pay the slightest bit of attention to you, etc.

I think if the value proposition is clear and obvious, like a dating app where you know everyone there is serious about it because they paid to be there, it would have a decent chance of working out.

There is the question of how to get people on the platform in the first place, because you're definitely right in that there is a chicken and egg problem. Why pay for a dating app that no one is using?

Firstly, there should be some sort of money-back guarantee if someone literally can't get any matches, to avoid people thinking they got scammed. Maybe a no-questions-asked policy for the first couple weeks, like with Steam. A good user experience would be paramount for the success of the platform, so even if someone doesn't have any luck they should ideally still feel like the platform gave them a fair shake.

Additionally, I think it should be open to sign up for free before full launch, to seed the user pool. I have some thoughts on how users can help keep scammers off the platform by verifying each other, and that would be the only thing they can do before launch. This could also be a way for users who can't or don't want to pay to earn access to the platform after launch. And to incentivize users to keep helping out, they could get a boost in search results if they helped verify a handful of users every day.

Also, if the project was crowdfunded, that should definitely come with either a year or lifetime membership, so that's another a source of users who are invested in the success of the platform, and who are going to be excited to use it day-one.