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Google are notorious
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Exactly my thought.
Churn is awful for users, but it is a great way to show “impact”, and thus get promoted within Google. So, fuck the users, churn it is.
See also “launching a product that everybody knows is a bad idea”.
Also, since it’s very hard to get promoted for just keeping things running but possible to get promoted for shutting things down, even if they have tens of millions of users, there’s the evil twin of unnecesary launches: shutting down popular services.