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submitted 9 months ago* (last edited 9 months ago) by catculation@lemmy.zip to c/technology@lemmy.world

The $3499 Apple Vision Pro reportedly costs $1542 to make.

Edit: Archive link https://archive.ph/u4BCi

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[-] DingoBilly@lemmy.world 8 points 9 months ago* (last edited 9 months ago)

The tech inside is great, but Apple also knows its customers are happy to pay a hefty premium over cost. I hate Apple but they are amazing at branding at end of day.

[-] fartsparkles@sh.itjust.works 11 points 9 months ago

Apple are almost certainly planning a non “pro” model that will be much cheaper and the pro’s high pricing drives discussion, exclusivity, which leans in on their aspirational brand modus. Thus, the non-pro model will likely have absurd sales as people rush to finally buy in at their price level.

I don’t support it or like it but Apple have been following this playbook for decades now and unfortunately it really works.

[-] HootinNHollerin@lemmy.world 4 points 9 months ago

It’s also easier to engineer the thing first without heavy cost pressure then reengineer it to be cheaper. With added benefit of better understanding the market and demand

this post was submitted on 25 Feb 2024
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