Up until now, every user on the network used a Bluesky PDS (Personal Data Server) to host their data. We’ve already federated our own data hosting on the backend, both to help operationally scale our service, and to prove out the technical underpinnings of an openly federated network. But today we’re opening up federation for anyone else to begin connecting with the network.
The PDS, in many ways, fulfills a simple role: it hosts your account and gives you the ability to log in, it holds the signing keys for your data, and it keeps your data online and highly available. Unlike a Mastodon instance, it does not need to function as a full-fledged social media service. We wanted to make atproto data hosting—like web hosting—into a fairly simple commoditized service. The PDS’s role has been limited in scope to achieve this goal. By limiting the scope, the role of a PDS in maintaining an open and fluid data network has become all the more powerful.
We’ve packaged the PDS into a friendly distribution with an installer script that handles much of the complexity of setting up a PDS. After you set up your PDS and join the PDS Admins Discord to submit a request for your PDS to be added to the network, your PDS’s data will get routed to other services in the network (like feed generators and the Bluesky Appview) through our Relay, the firehose provider. Check out our Federation Overview for more information on how data flows through the atproto network.
This all implies Bluesky can be considered a massive tech corp (which it honestly isn't even with investors, definitely not compared to Meta, or even Mozilla at this point), and can even be monetised.
In the event that they do attempt that, users can move to a different PDS and not lose any of their data - that's how AT was built. While on AP, it's dependent on if the software powering the account supports migration, and even then I've not seen an implementation that carries over all of the user's data (Mastodon only does followers/following, Lemmy has no migration whatsoever). That's not to say it's impossible, but I've not seen it happen.
But what is the business model here? Can you honestly tell me with a straight face that you trust them?
After a certain point I don’t care about technical arguments about how the AT protocol is better than AP or how technical aspects of it make it impervious to being controlled, there are always ways. The way we stop it is political, not technical, and just trusting Bluesky will be benevolent towards its federated users indefinitely is not a winning political strategy here in terms of the power dynamics between the ruling class (people like Jack Dorsey) and the rest of us.
Further I bet most of the people involved in Bluesky are really passionate and genuine in their desire, but ultimately their good intentions don’t interface at all with the reality of the structure they are operating in, i.e. an investor backed corporation seeking to profit off of a social network backed by some of the richest most powerful people in the tech world (even if they haven’t directly poured huge amounts of capital into it, they could, the option is there).
You have to ask, why the hell would they be genuinely offering us the future we want for the fediverse? It makes no sense for them too since they simply stand to lose by creating that future for us.
Bluesky's development has been pretty democratic, moreso than Mastodon where one guy basically leads the entire trajectory of the fediverse (at least from a mainstream perspective) from what I heard.
As for Jack, hasn't been on Bluesky for a while now - he prefers Nostr. Even though he's on the board, he's not attended any meetings nor has he dictated how the platform should go. He just threw money at it and ran after the community didn't take him seriously.
Who owns it though? Who are the investors? How are they planning to recoup their investment?
Jay Graber is the CEO, dunno about the investors but I don't care tbh. If Bluesky does go to shit, the protocol lets me move away without losing my data.
Ok well similarly I don’t care about the supposed promises of longterm openness with Bluesky or how that openness is “locked in” by a bunch of technical details that seem to me there a million ways to undermine at a later date when again, investors come knocking.