Sure, I agree that "tech industry" can refer to individuals. But in this context, it's referring to corporations. That's the simplest interpretation of the headline, and if you don't arrive at that interpretation, it becomes increasingly apparent in the article.

"Nothing to do with tech" -- I disagree. The author is speaking to a specific issue of consent in how tech companies handle data and build UX. These are tech industry issues. Immoral data handling may also be an issue with Nestle, but the author isn't talking about Nestle. They also aren't purely talking about the general economic system of capitalism, because doing so would dilute their argument.

I don't know the author, but I don't think reducing the article to an effort to get "precious clicks" is fair. They're an established tech blogger, they've worked in security for many years, and as far as I know they make no money directly off of their articles. They even strongly encourage you to use an ad blocker when you enter the site.