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Roku’s Ultimatum: Surrender Jury Trial Rights or Lose Access to Your TVs
(programming.dev)
This is a most excellent place for technology news and articles.
Dude this is totally how it works.
You have general counsel, firms on retainer, etc and the cost is amortized over all legal needs... And 99.999% of users will never even THINK about legal action nevermind actually pursue it.
It's the same reason they send C&D letters....an ounce of legal effort (which you likely already have to buy anyway as a corporation) is worth a TON of consumer litigation protection.
The exception to that is class action suits, where 100% of users could be included in the class even if they have no idea it's going on. Especially when the company does too little harm to any one person for it to be worthwhile to sue individually but a fuck-ton of harm in aggregate, this is the only way to hold them accountable.
And that's what these forced arbitration agreements are designed to neuter.