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Firefox plan to show ads and shopping in the near future in the browser as an opt-out
(bugzilla.mozilla.org)
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I would not blame this on the new CEO unless there's some evidence to support it. Wanting to incorporate more ads into the browser is one of the things the previous CEO was known for, and maybe that brilliant idea being met with hostility was one of the things that persuaded her to depart from the role. Whatever this new feature was to be, it most likely had its origins during her tenure.