Someone at Netflix a year or two ago did an analysis on their customers and determined that most people will pay any price for netflix because they spend all their time at home and watch movies on it regularly, which was probably true. So Netflix decided to act on it, but once one company acts on it, it's the best time for other streaming services to jump on the train because it's less likely customers can fight back against one company making one anti-consumer policy. So pretty quickly you get a tidal wave of enshitification.