Part of the issue is the whole thing smells weird.

Like they won't talk about their monetization strategy at all but they acknowledge that there will be one. They're trying to randomly apply crypto to something that's literally already the one proven blockchain tech, and they started at the height of the crypto token scam industry and it looks a lot like they're trying to suck up the last dregs of that cycle.

If you are hammering crypto into things that don't obviously need crypto you really need to justify it thoroughly. A relatively old company just hand waving all of it should raise all of the red flags.