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JPEG XL: How It Started, How It’s Going
(cloudinary.com)
This is a most excellent place for technology news and articles.
What does google gains by making AVIF win rather than AVIF?
AVIF is derived from the AV1 video codec, which the AOM created, which Google is a part of. The data (basically every single metric), the community, and the websites all favor JXL, and yet Google is intentionally forcing the inferior WebP+AVIF pair against the tide. We can only speculate as to their true reasoning but the most likely answer is that they want their own formats to "win" the next standards race - what benefit that gives them besides ego I truly don't know.
But google also participated to the creation of JPEG-Xl.
And having "their" standard win does not make any sense to me to see where they benefit from it.
As I said earlier and have repeated:
If you've got a better guess please share. No one knows why they've done it except Google. The popular theory is that they're doing so to push WebP+AVIF instead, because it's one of few ideas that makes sense. We know their decision is political in some nature:
Making one or two of these mistakes before correcting them might be understandable, but making all of them and going radio silent when called out for them means they're doing this with a motive that is not data-driven or in good faith.