It's not like you, the end user, know which language you prefer.

I can get behind them doing an estimated guess based on location, but I'd rather have it as a pop up when I enter the site.

" Hey, we see you're coming from Switzerland so we've set the language to German. Click continue to proceed in the German or click one or the other languages to switch!

Thanks for visiting".

I honestly don't understand why they make it so hard. And every time it looks like they fixed it. A few months after somebody decided it's working a little too well and reverts it back. Because screw the minorities ( multi lingual countries ) where it doesn't work.

Ironically I've heard that in Brussels they get everything in Flemish by default, and in flanders we get everything in French. It's like they're deliberately getting it wrong.