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The New Audi A3 Is Amess With In-Car Subscriptions
(www.motor1.com)
This is a most excellent place for technology news and articles.
I can't find an article about it right now, but I could've sworn they tried to pull some subscription bullshit (other than "Bluelink" or "Evolve+," which are relatively legit) a while back, too.
At the very least I believe the only thing they're currently doing is Bluelink (remote find your car, start car over the Internet, etc). But maybe there's something they started in the last 6 months I haven't heard about.