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this post was submitted on 17 Mar 2024
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Look at the processes to create dairy and non-dairy ingredients.
Dairy can be done on the small scale, but it is typically done on an industrial scale where animals are reared and exploited in an extremely labor, water, energy, and space inefficient process. The outputs are raw milk which must be processed into different milk products and pasteurized then refrigerated and transported.
Compare that to oat milk.
Arable land is sewn and watered. It is tended and then reaped. Oats are processed in a crusher and kiln. They are then crushed again, boiled with enzymes, pasteurized, cooled and transported.
Which one really costs more? Everyone is focusing on price at the store but they aren't asking which product actually costs more. Dairy costs vastly more than oat milk and it is plain to see. The reason oat milk is priced higher is due to low volumes and grocers knowing they can rip off vegan white women which is their overwhelming demographic. The reason dairy milk is priced lower is due to enormous government subsidies and nearly a century of mechanization and optimization.
Why does this matter for starbucks? Because they can easily vertically integrate to remove the price barrier and instead focus on cost. Oat milk costs are extremely cheap when at larger scales like those of a corporation the size of starbucks. Stop focusing on how expensive it is at the grocery store level - it is not an apples to apples comparison to what huge corporations deal with.
I don't disagree that it could be cheaper if its price were determined by price of inputs. I disagree that it matters. No judge in this case is able to fix for some definition of fix the market they are simply deciding in the actual world where we live if its reasonable to force coffee shops to spend more and charge the same for milk alternatives. I assert it isn't. Coffee out and about is a luxury good and if it costs to much you ought to simply make it at home
Oh I don't give a damn about the whole starbucks v ADA bit. I'm just chuffed by the price of oatmilk being out of sync with reality
Concrete is literally rocks, it should be free right?