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Spotify raises premium subscription price for millions
(www.bbc.co.uk)
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All of them are built on venture capital and borrowing money used to be "free" so investors were fine with borrowing with 0% interest and spending them on all the shiny tech projects. Now with interest rate being 5.25% they all of them all demanding return on their investment and companies that never in their lifetime were profitable are forced to come up with a way to make that money.
I’d love to read more about this, do you have a reference??
A good overview: https://fortune.com/2022/12/28/investing-outlook-2023-fed-interest-rates-stocks-inflation-cheap-money-era/amp/
It's been the talk since quite some time ago and it's finally here.
The keyword is "the end of cheap money" if you want to Google some more.
What kind of effect would this have the share prices? I guess for Spotify a $1 isn’t super crazy for people to accept, you’d think it’d rise?
At the very least, profitable companies can maintain their valuation. Unlike, say, Twitter valuation which dropped to a third of what Musk pay for because it's losing even more money after the takeover.