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Apple calls 128GB 'lots of storage' in new iPhone 15 ad | AppleInsider
(appleinsider.com)
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The true problem is how hard to move your data out, or to able to choose your own cloud service
It was that very reason that I didn't take regular backups of my iPhone 7+ at the time, and then the bastard thing just died completely, losing very precious photos and videos. Never an iPhone again after that. I love being able to just plug a USB flashdrive into my Pixel to easily transfer photos over to a more reliable medium, although in more recent times I now have a server for this.