Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an "Intel Core Ultra 7". This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they're just throwing that away.
Infinitely worse, they've also thrown out their low end Pentium and Celeron CPU branding. Now they're simply calling them all a generic "Intel Processor". What the actual fuck? People avoid Pentiums and Celerons because they're widely regarded the absolute bottom of the silicon barrel. Now instead of "don't get a Celeron, it's practically e-waste" it's going to be "don't get an INTEL PROCESSOR, it's practically e-waste". Holy shit.
A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I'm making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.
I mean, it’s not great but the ix-nnnn scheme left a bunch of stuff out and didn’t give you a clear way to compare two processors by their numbers alone anyway.
Then there were the pentium and celeron branded core chips. And the n series ones.
Intel processor naming has always been a nightmare that needed absurd amounts of effort to understand the difference between anything except chips intended for the same market. This is no different.
The ix-nnnn scheme at least let you compare within generations better.
With the new one it's unclear if an ULTRA 5 is better than a CORE 7. And the low end is still terrible, with those it was hard to tell which generation you were buying without going on Intel ark website (which is now confusing because Intel arc is a graphics card). Now it's hard to tell what you're even buying.
Goal might just be to equate high cost with best CPU at any given time instead of having people research them
Compare what within generations?
The i712700k has a faster clock rate than all the desktop i9s in its generation.
It’s fake! Made up!
To be honest, it makes more sense to start moving them out to a completely disconnected naming scheme that means nothing since that’s the direction cisc has to go anyway to compete with risc expectations.
Do you think anyone cares that you get a fluoride blue intel with two extra spreadsheet cores instead of the used mop head gray intel that uses general purpose e cores for everything?