Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an "Intel Core Ultra 7". This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they're just throwing that away.
Infinitely worse, they've also thrown out their low end Pentium and Celeron CPU branding. Now they're simply calling them all a generic "Intel Processor". What the actual fuck? People avoid Pentiums and Celerons because they're widely regarded the absolute bottom of the silicon barrel. Now instead of "don't get a Celeron, it's practically e-waste" it's going to be "don't get an INTEL PROCESSOR, it's practically e-waste". Holy shit.
A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I'm making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.
Digital and design agencies generally regard branding agencies as beneath contempt. It's widely known their consumer testing sucks and is biased even by marketing standards.
The reason they get paid more, though, is because they're considered consultants that tell the board what they've already decided. Digital agencies are considered cheap expert contractors by contrast, so there's a race to the bottom in pricing.
Marketing is an evil industry that should not exist. Trust me I've been fairly high up in it.
A fellow marketing professional who also hates marketing. We out here
Yeah
I have avoided anything approaching this level of fart huffing, because I mostly just make websites comprehensible, or accessible to Google, etc