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submitted 8 months ago* (last edited 8 months ago) by cosecantphi@hexbear.net to c/technology@hexbear.net

Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an "Intel Core Ultra 7". This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they're just throwing that away.

Infinitely worse, they've also thrown out their low end Pentium and Celeron CPU branding. Now they're simply calling them all a generic "Intel Processor". What the actual fuck? People avoid Pentiums and Celerons because they're widely regarded the absolute bottom of the silicon barrel. Now instead of "don't get a Celeron, it's practically e-waste" it's going to be "don't get an INTEL PROCESSOR, it's practically e-waste". Holy shit.

A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I'm making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.

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[-] Mardoniush@hexbear.net 8 points 8 months ago

Problem here is that minimalist branding has been the trend since the mid 90s and there's not much left to minimalise.

Bring back 19th century advertising copy that looks like a leftist meme. This is my most Retvrn opinion

[-] SerLava@hexbear.net 7 points 8 months ago

Or we can turn Japanese, where all the websites look like the ads on the back of a newspaper

this post was submitted on 20 Mar 2024
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