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Twitter Turning Into X Is Set to Kill Billions in Brand Value
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this post was submitted on 25 Jul 2023
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I'm inclined to agree with others here in the thread. I honestly don't think this was an intentional action designed to tank Twitter. It may well be doing just that, but frankly, Elon has proven time and again that he's a world-class idiot.
Musk did not pay $44 billion to buy Twitter. He paid $26 billion, underwritten by stock in Tesla, which subsequently lost significant value. $5 billion was from other investors including the Saudi Prince.
The remaining $13 billion was a loan Twitter took out to buy itself on Musk's behalf. Even before Musk started tanking the revenue, Twitter could not afford that debt - the interest alone was comparible to its revenue. That debt is probably about what Twitter is worth right now after the name change, making it pretty much unviable as a business.
You don't have to look at Musk's antics to conclude that the intention was to kill the company. You only have to look at the financials.
Leveraged buyouts almost always lead to the business closing. It's how Toys R Us, and many other staple brands, were brought down.
What does it mean for Twitter to take out a loan to buy itself?
It's the same thing that happened to Toy's R Us, a group of investors bought the company using the same sort of deal, then they couldn't pay it back and poof, no more Toy's R Us.