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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
The main problem is 3rd party advertising. If the New York Times ran ads on their website like they did with the physical newspaper, we would not have this problem.
Publishers need to take direct responsibility for every ad on their platform.
Plausible deniability. Oh, a mildly sexual ad has shown to you? Someone probably approved it on the third-party site. Oh, you didn't want to see it? Sorry, we got nothing to do with it.
Also scams and other grey-area shit.