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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
Let's just take NYT for example. Subscription costs $325/year. Why would I ever pay that much? It's not 1954. I'm not sitting down with my morning coffee and reading the damn thing front to back. I'm reading maybe one article a week from 15 different sources. Am I supposed to pay $5000/year just to cover my bases?
As with everything else in [CURRENT YEAR] the value proposition is so absurdly out of step with reality that fixing it basically relies on rolling out the guillotines.