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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
Something I think is interesting is that, in order for companies to adopt these better non ad reliant models, they would have to dramatically scale down.
In a climate where ad and clicks = revenue, your solution is to scale as large as you can and pump out content to maximize views. But that wouldn't work under normal models
if I ran the world, these tech companies would get the ma bell treatment, heck the current phone companies need a round 2.
As does the entire financial sector