Why are Best Buy shareholders funding the proliferation of an ideology seeking to mutilate the reproductive organs of children before they finish puberty?” the proposal, signed by Ethan Peck, an associate at the NCPPR’s Free Enterprise Institute, states.

Later that day, Peck thanked Rizzo in an email “for looking into this” and added, “we’re definitely delighted to hear all that.” He then raised several follow-up questions, including why a page on the Best Buy website still indicates the company supports the Trevor Project and a book titled “Our Gay History in 50 States.”

In response to NBC News’ request for comment, Peck declined to share any specifics regarding his communication with Best Buy, stating, “We don’t discuss confidential discussions.” He did, however, confirm that his organization has sent similar proposals to other public companies, though he did not name them.

Major consumer brands, including Bud Light and Target, have faced heated criticism from conservative activists, prompting a rollback of LGBTQ-focused marketing campaigns and products as well as calls for boycotts.

In Bud Light’s case, sales declined and shares of its parent company, Anheuser-Busch Inbev, tumbled in the months following the beer brand’s partnership with transgender influencer Dylan Mulvaney on April 1 of last year, though the stock has since rebounded.

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