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I mean I would say maybe "regurgitating their training data" is putting it a bit too simple. But it's true, we're currently at the point where the AI can mimic real text. But that's it - no one tells it not to lie rn, the programmatic goal of the AI is to get indistinguishable from real text with no bearing on the truthfulness of the information whatsoever.
Basically we train our AIs to pretend to know, not to know. And sometimes it's good at pretending, sometimes it isn't.
The "right" way to handle what the CEOs are doing would be to let go of a chunk of the staff, then let the rest write their articles with the help of chatgpt. But most CEOs are a bit too gullible when it comes to the abilities of AI.