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The Incognito Mode Myth Has Fully Unraveled
(www.wired.com)
This is a most excellent place for technology news and articles.
It doesn't matter. Companies have tracked cookielessly for a decade now thanks to Safari.
This is why everyone is OK with giving up cookies. They don't need it. It's a facade.
It still matters. Is it as effective as advertised? Not really. But it's still doing something. Privacy and security are never a one off solution, but a group of methods/tools.
I also feel you missed my point in my original post. My point is, using "incognito" from a browser from a company like Mozilla is better than using it from a browser made by an advertising company. One of them has an incentive to screw you. One does not. And to reiterate, I never said it was a perfect solution. It's mitigation.