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Google engineers want to make ad-blocking (near) impossible
(stackdiary.com)
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this post was submitted on 26 Jul 2023
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Technology
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Well yeah. Google is an advertising company.
I do hope this is shooting themselves in the foot though. Users largely would see no advantage to this, and there are several very immediate downsides.
Weirdly, the number of people who still don't use adblockers of any kind is pretty high. A lot of folks probably won't even notice.
unfortunately, there is no need for endusers to see an advantage.
there will be an immediate disadvantage to not having it once content wont load without it.
i fear that the pressure of youtube utilizing it, would be enough to convince most users to use it.
also, most users probably wont even know they use it,
chrome alone has a ~~65%~~ 85% market share.
its the platform providers wholl have to weight excluding at most ~~35%~~ 15% of their users against the benefits of drm.
and with potential support from any chromium derivatives, that number gets lower.
not to mention, that some of these ~~35%~~ 15% may switch browsers in order to access the content.
EDIT: safari also uses it, so its about 85% not 65%