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Looks like SEO chuds are now adding 'Reddit' to the titles.
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this post was submitted on 06 Apr 2024
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That or the search engines themselves implement their own fediverse instances just for the purposes of indexing results. At a certain point if the platform becomes relevant enough I think we could see that happen.
I think they'd probably prefer instances that they have control over to reduce the avenues for a third party to manipulate the results. Otherwise they have to trust whoever runs the search instances.