Remember the first time you used Google search? It was like magic. After years of progressively worsening search quality from Altavista and Yahoo, Google was literally stunning, a gateway to the very best things on the internet.

No, I'm not having that! That's rewriting of history. I remember when Google came out, it was pretty much as good as Altavista and no more. It had the additional appeal that it looked (for the time) unique and fresh and had a weird name, I remember getting my friends to try this "weird new search engine that might someday beat Altavista" but it never revolutionised anything in terms of search results at the time.

Also Altavista was not getting progressively worse, I still remember the days when you could type a simple dictionary word into a search engine and have it return 0 results. Altavista is what changed that, not Google.