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Kobo's new color E Ink eReaders start at only $150
(www.pocket-lint.com)
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I wish they wouldn't advertise days of battery life, when their "day" is 1/2 an hour. Just say how many hours the battery will run. The math for how long it'll run for my use is not rocket science. It's good to see color E Ink in a reasonable price range. I think I'll wait for the size to increase while staying affordable.
What do you mean their day is half an hour?
My e-reader battery barely flutters after several hours of reading.
When they say something like "60 days battery life" what they mean is using the device for half an hour everyday for 60 days.
OP is arguing that it would make more sense to just say the continuous use battery life, which in the above example would be 30 hours (60 × 0.5)
That's true, but I get easily more than that on my current kobo, which has a similar advertised battery life. I can get easily 5-6 days of reading 8h a day on it.