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Microsoft starts testing ads in the Windows 11 Start menu
(www.theverge.com)
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this post was submitted on 13 Apr 2024
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Because when you have shareholders, there's no such thing as "we're profitable enough". Shareholders always demand more. Ads means more profit, at least in the short term. Next quarter profits are all that matter to public companies.
It's obscene, but it's the way it is.
It's not just that they demand more, they demand more/faster growth all the time. It doesn't matter that the economy has slowed down to borderline recession, it doesn't matter that they pretty much captured all the market they can, they still need to make more and more money every quarter otherwise they're considered a failure even if they are one of the biggest companies in the world.