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Microsoft starts testing ads in the Windows 11 Start menu
(www.theverge.com)
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this post was submitted on 13 Apr 2024
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Technology
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So Microsoft is one of the most valuable companies in the entire world. They have a stranglehold on corporate America, power a huge the cloud infrastructure, hold one of the largest sources of telemetry/user data, and are the defacto standard of PC environments worldwide.
Why in the fuck do they need to pivot to ads? I’m genuinely curious. Even if they lost 50% of their entire business they would still be one of the most profitable companies in the world.
I think it’s the same reason games offer a cash shop for things you can get in-game. Sure they’re making billions but why not billions plus ad revenue? I don’t agree with the practice but the answer always comes back to money.