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You gotta consider the inverse as well. There are a lot of folks that would more happily create an account with a free software service but will only reluctantly use MS GitHub. It’s the same community-dividing tactic as putting all other communications on Discord/Slack which cut off a part of the community that wants to live the ethos by using free software/services to create free software/services.
Sure except the install base isn't, sadly, comparable precisely because Microsoft has been using such tactics since its inception. That's why they've had problems with the justice for decades now.
To clarify, it's legally not the same to promote your own products when you are in a monopoly position versus when you are not.