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Microsoft starts testing ads in the Windows 11 Start menu
(www.theverge.com)
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this post was submitted on 13 Apr 2024
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Technology
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So Microsoft is one of the most valuable companies in the entire world. They have a stranglehold on corporate America, power a huge the cloud infrastructure, hold one of the largest sources of telemetry/user data, and are the defacto standard of PC environments worldwide.
Why in the fuck do they need to pivot to ads? I’m genuinely curious. Even if they lost 50% of their entire business they would still be one of the most profitable companies in the world.
Because they were "leaving money on the table" instead of getting it for their shareholders.
the shareholders don't get that. the top managers, CEOs etc. get it. some of them may be shareholders as well, but that's not how they fill their pockets.