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Twitter Turning Into X Is Set to Kill Billions in Brand Value
(www.bnnbloomberg.ca)
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this post was submitted on 25 Jul 2023
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I might not have all the details right, it isn't 100% clear if Musk sold his Tesla shares or underwrote the purchase with them. There is a Reuters article that breaks it down, however I have seen some conflicting reports. The article claims he raised $20bn by selling stocks, then had to raise $2-3bn elsewhere (his existing Twitter stock was worth $4bn).